Netflix reached a new milestone on Monday since it now has more subscribers than the largest TV operator in the U.S. Netflix’s global subscriber base grew to 23.6 million users which represents an increase of about 20%. More than 7% Americans subscribe to Netflix and with such a large base of subscribers, Netflix successfully overcame Comcast as the country’s biggest provider of subscription video content.
Netflix announced that it expects subscriber base to increase further next year also it recognizes that the entry of new competitors like Hulu Plus Amazon pose a threat. Nevertheless in order to maintain their dominating power, Netflix announced that they intend to introduce more unique content. To this end, the company announced last year the introduction of its first original show entitled House of Cards which features Kevin Spacey.
No comments:
Post a Comment