Social media remains a problem area for many brands and companies.
The success of social media continues to be well documented particularly among personalities such as Ashton Kutcher who became the first person to collect 1 million Twitter followers.
However creating a two-way dialogue with audiences is not that easy and requires considerable human and financial capital.
Here are some tips that might help you give your company a social-media overhaul.
First companies or brands that want to extend their social media reach must get organisational buy-in or invest the capital. This isn't cheap but it will grow your audience. It's intensive and requires manpower to participate in the online culture all day, every day.
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